


{"id":3331,"date":"2014-12-03T11:06:42","date_gmt":"2014-12-03T18:06:42","guid":{"rendered":"http:\/\/xmission.com\/blog\/?p=3331"},"modified":"2014-12-19T11:56:12","modified_gmt":"2014-12-19T18:56:12","slug":"improve-sales-and-retention-in-2-steps-with-send-later-in-zimbra","status":"publish","type":"post","link":"https:\/\/xmission.com\/blog\/2014\/12\/03\/improve-sales-and-retention-in-2-steps-with-send-later-in-zimbra","title":{"rendered":"Improve sales and retention in 2 steps with \u201cSend Later\u201d in Zimbra"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3402\" src=\"\/blog\/wp-content\/uploads\/2014\/12\/send-later1.png\" alt=\"send-later\" width=\"174\" height=\"174\" srcset=\"https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/send-later1.png 174w, https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/send-later1-150x150.png 150w, https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/send-later1-120x120.png 120w\" sizes=\"auto, (max-width: 174px) 100vw, 174px\" \/>Recently, a company owner that uses our hosted\u00a0<a title=\"XMission Cloud Zimbra Collaboration\" href=\"https:\/\/xmission.com\/zimbra\" target=\"_blank\">Zimbra<\/a> service asked me about tools her teams could use to improve sales and manage customer relationships\u00a0more efficiently. After a few minutes of talking we realized that what she really needed was a way to follow up on sales and service messaging that would be quick, simple\u00a0to use, and would help drive\u00a0revenue.<\/p>\n<p>Easy. Zimbra&#8217;s webmail client already provides an effective solution to this business concern with a feature\u00a0called <strong>Send Later<\/strong>.<\/p>\n<p>Just as you would expect, the <strong>Send Later<\/strong>\u00a0email feature allows you to select the date and time for sending a message sometime in the future. It works for individual emails, group emails, and emails to <a title=\"Using Distribution Lists with Zimbra Collaboration\" href=\"http:\/\/xmission.com\/blog\/2012\/01\/30\/zimbra-power-tip-using-distribution-lists-and-contact-groups\" target=\"_blank\">distribution lists<\/a>.<\/p>\n<p>This was an fantastic\u00a0win for our client. Her staff is already comfortable working in the Zimbra webmail interface so there would be very little training required and no increase in her costs.<\/p>\n<p><em><strong>When to use it<\/strong><\/em><br \/>\nI&#8217;ll outline just a few\u00a0of the common use cases for <strong>Send Later<\/strong>.<\/p>\n<ul>\n<li>Sending your\u00a0message\u00a0early in the morning rather than in the middle of the night<\/li>\n<li>Following up a week later on a service\u00a0proposal<\/li>\n<li>As a reminder for an important event such as a call, a meeting, or a birthday<\/li>\n<li>As\u00a0part of a messaging campaign to improve retention (scheduling weekly emails, etc.)<\/li>\n<\/ul>\n<p><em><strong>How to use it<\/strong><\/em><br \/>\n<a href=\"http:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater03_xmission.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-3336\" src=\"\/blog\/wp-content\/uploads\/2014\/12\/sendlater03_xmission-300x186.png\" alt=\"sendlater03_xmission\" width=\"300\" height=\"186\" srcset=\"https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater03_xmission-300x186.png 300w, https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater03_xmission.png 347w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> When composing an email inside Zimbra webmail you see the <strong>Send<\/strong> button with a little down arrow next to it.\u00a0To use the <strong>Send Later<\/strong> feature you simply pull down the menu and select <strong>Send Later<\/strong>. Set the time and day to send then click <strong>OK<\/strong>. That is it.<br \/>\n<a href=\"http:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater02_xmission.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3333 size-medium\" title=\"Schedule the message send date and time.\" src=\"\/blog\/wp-content\/uploads\/2014\/12\/sendlater02_xmission-300x112.png\" alt=\"sendlater02_xmission\" width=\"300\" height=\"112\" srcset=\"https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater02_xmission-300x112.png 300w, https:\/\/xmission.com\/blog\/wp-content\/uploads\/2014\/12\/sendlater02_xmission.png 470w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nThe message lives in your <strong>Drafts<\/strong> folder until it is sent by the system. Need to change something? No problem. You\u00a0can edit your message by double clicking it in the folder. When done editing select\u00a0<strong>Send Later<\/strong>\u00a0to set the send time again as those details are not retained.<\/p>\n<p><em><strong>My best advice<\/strong><\/em><br \/>\nFinally, I&#8217;ll share what I have found to be the\u00a0<em>single most important tip<\/em> when using <strong>Send Later<\/strong>. Always CC or BCC yourself so that when the message sends you are aware of it and can follow up accordingly. In the example image\u00a0I show CC\u00a0but prefer to BCC myself so it is transparent to the receiver.<\/p>\n<p><strong><em>Something\u00a0extra<\/em><\/strong><br \/>\nAs my special way to say thank you for reading this post when you follow this <a title=\"Order Zimbra Collaboration from XMission store\" href=\"https:\/\/store.xmission.com\/http\/hit.php?53\" target=\"_blank\">link to the XMission\u00a0store<\/a>\u00a0I will give you 2 free months of new Zimbra service with the promo code &#8220;Zimbra2MO&#8221;. Note: During account creation you will need to enter a payment card but it will not be billed for 2 months.<\/p>\n<p>Hopefully you found this tip useful and will start using <strong>Send Later<\/strong>. This is one of my most commonly used features in Zimbra webmail. If there are any other subjects you would like to see covered in future posts please mention them in the comments\u00a0below.<\/p>\n<p>Happy emailing!<\/p>\n<p><em><a style=\"color: #000000;\" title=\"Connect with me on LinkedIn, john801\" href=\"https:\/\/www.linkedin.com\/in\/john801\" target=\"_blank\">John Webster<\/a>, VP of Business Development and Zimbra Product Manager, has worked at <a title=\"Go, XMission!\" href=\"https:\/\/xmission.com\" target=\"_blank\">XMission<\/a> for over 19 years doing his favorite thing: helping companies communicate with\u00a0customers\u00a0through\u00a0technology to grow their\u00a0business. When he&#8217;s not uncovering <a title=\"More Zimbra tips from John\" href=\"http:\/\/xmission.com\/blog\/?s=zimbra&amp;searchsubmit=Search\" target=\"_blank\">Zimbra&#8217;s secrets<\/a>\u00a0you might find him in our beautiful Utah mountains. \u00a0<a style=\"color: #000000;\" title=\"Connect with me on LinkedIn, john801\" href=\"https:\/\/www.linkedin.com\/in\/john801\" target=\"_blank\">Connect with him on LinkedIn today!<\/a><\/em><\/p>\n<p>Follow, like, circle, and join us on the social links below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, a company owner that uses our hosted\u00a0Zimbra service asked me about tools her teams could use to improve sales and manage customer relationships\u00a0more efficiently. After a few minutes of talking we realized that what she really needed was a way to follow up on sales and service messaging that would be quick, simple\u00a0to use, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[179,253,255,180,396,139,134,5,39],"tags":[405,422,406,41,389,403,402,400,404,401],"class_list":["post-3331","post","type-post","status-publish","format-standard","hentry","category-cloud","category-email-2","category-exchange-replacement","category-hosting","category-mail-server","category-privacy","category-sales-2","category-tips-helpful-information","category-zimbra","tag-best-email-blog","tag-best-hosted-email-blog","tag-best-zimbra-blog","tag-email","tag-email-hosting","tag-exchange","tag-exchange-replacement-2","tag-hosted-email","tag-ms-exchange","tag-unified-communications"],"_links":{"self":[{"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/posts\/3331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/comments?post=3331"}],"version-history":[{"count":73,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/posts\/3331\/revisions"}],"predecessor-version":[{"id":3406,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/posts\/3331\/revisions\/3406"}],"wp:attachment":[{"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/media?parent=3331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/categories?post=3331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xmission.com\/blog\/wp-json\/wp\/v2\/tags?post=3331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}